Unitop_logo_sezam_3april2020logo-sticky90Unitop_logo_sezam_3april2020Unitop_logo_sezam_3april2020
  • ABOUT US
    • Who we are
    • Tradition and quality
    • Awards and certificates
    • Our products worldwide
    • We believe in sustainability
    • We support our local community
    • Our history
  • THE HISTORY OF SESAME
  • PRODUCTS
    • Sesame snaps
    • Halva
    • Cream Fudge
  • BRANDS
    • Amki TO GO
    • Amki Superfoods
    • Sesame Snaps
    • Halva Unitop
    • Mini Halva Unitop
    • Luxury Cream Fudge
  • NEWS
  • CONTACT
One of the largest producers of sesame snaps in Europe
  • Unitop
  • MEDIA
  • A Halva Renaissance
chalwa

03.09.2020 | MEDIA

A Halva Renaissance

While halva is part of Polish tradition, it has somehow been forgotten over the years, relegated to holidays and overlooked by contemporary consumers as something to be enjoyed every day. But not anymore because halva is back! The sesame based confection is experiencing a revival, with new formats reaching a new, younger demographic.

Halva: new formats, same handmade tradition

While our customers’ expectations concerning the taste and quality of our halva have remained unchanged over the years, they do however, have different demands when it comes to the format of the snack itself and when and where they want to enjoy it. Today, our Mini halva—all the goodness of our traditional halva shrunk down into bite-size portions—is gaining popularity. What’s behind the change? Contemporary expectations of what snacks should look like have shifted. [1].

Customers want quick, convenient snacks that they can toss in their bags before leaving the house, whether to be consumed on break from work or school, or during outdoor activities. Additionally, consumers today are more aware of portion size. Notably, Mini halva also helps solve the problem of storing leftovers, which can easily crumble once put back into a bag or backpack. The contemporary format and design of our new Mini halva also attracts a younger audience by signaling to them that this isn’t their grandparents’ halva (even if it’s still made the same way!).

chalwa2

The Importance of manual production

And it’s how our halva is made that maintains its popularity across generations. Unitop is renowned for our hand-kneaded halva. The mass from tahini is mixed with the other ingredients using special oar-like paddles, by our experienced confectioners. Key to maintaining the integrity of the final product, the process of manual paddling leads to the formation of caramel fibers where tiny particles of sesame pulp accumulate. The manual process is imperative to giving our halva its fluffy, fibrous texture, which not only makes the product more consistent and prevents it from crumbling when cut, but also significantly influences the sensory experience of enjoying a piece. The art of hand-mixing halva has been honed by makers over years of practice and is so specialized that the halva made by two companies using identical ingredients and recipes may be totally different! At Unitop all of our halva proudly boasts the Ręcznie wyrabiana (Handmade), label on its packaging so customers know they’re getting the same, top-quality product, we have perfected over more than a half century of practice.

„The fact that halva needs to be kneaded manually is not due to lack of mechanisation. Mechanically kneaded halva is no longer halva. – mechanical kneading of dough cuts the fibres” [2].

Despite the passage of years, Unitop halva remains the same—fluffy and fibrous thanks to the manual kneading process, which also ensures the great taste and high quality our halva is known for. With a few contemporary changes like the addition of convenience sizes and the elimination of palm oil, our halva is poised to remain a sweet part of Polish tradition.

Chałwa-waniliowa-50-g-3d-TiJ

Subscribe to
the newsletter

Let's be in touch.
Join our newsletter


    I have read about data controller and data processing. I consent to the processing of the above-mentioned data for the purposes of sending the Newsletter.

    Write to us


      I have read the information about administrator and processing data . I consent to the processing of the above data for the purposes of contact and receiving commercial information.

      Join us

      Check our current job offers




      Check

      About us:

      Who we are
      Tradition and quality
      Awards and certificates
      Our products worldwide
      We believe in sustainability
      We support our local community
      Our history

      The history of sesame:

      From oilseed to nutritional powerhouse
      How did sesame make its way into our cuisine?
      Why is it still worth eating sesame?
      Sesame in our diets

      Our products:

      Sesame snaps
      Halva
      Cream Fudge

      Our brands:

      Amki TO GO
      Amki Superfoods
      Sesame Snaps
      Halva Unitop
      Mini Halva Unitop
      Luxury Cream Fudge

      News

      Contact


      Unitop sp. z o.o.
      ul. A. Struga 61
      90-959 Łódź
      Tel: +48 42 636 96 34
      Tel: +48 42 636 97 15
      E-mail: export@unitop.com.pl
      Privacy policy
          Our website uses cookies. By continuing to browse and use this website you agree to comply with the terms and conditions of our Privacy Policy concerning cookies. Accept
          Manage consent

          Privacy Overview

          This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
          Necessary
          Always Enabled

          Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

          Non-necessary

          Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.